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Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.]. - 3rd ed. / revised by Jacqueline Botterill. - New York : Routledge, 2005. - x, 683 p. : ill. ; 23 cm.

Previous edition entered under William Leiss as author.

Includes bibliographical references (p. 637-659) and index.

Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.

ISBN: 0415966760 (pb : alk. paper)

Subjects--Topical Terms:
Advertising--Social aspects.

LC Class. No.: HF5827 / .S62 2005

Dewey Class. No.: 659.1/042