Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.].
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TextPublication details: New York : Routledge, 2005Edition: 3rd ed. / revised by Jacqueline BotterillDescription: x, 683 p. : ill. ; 23 cmISBN: 0415966760 (pb : alk. paper)Subject(s): Advertising -- Social aspectsDDC classification: 659.1/042 LOC classification: HF5827 | .S62 2005Online resources: Table of contents only | Publisher description | Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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MMSU Main Library | HF5827.S62 2005 CIRC (Browse shelf(Opens below)) | 08-0368 | Available | Circulation | 28068 |
Previous edition entered under William Leiss as author.
Includes bibliographical references (p. 637-659) and index.
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
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