MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01833cam a22002654a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13846899 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415966760 (pb : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MMSU |
| Transcribing agency |
ULS |
| Modifying agency |
ULS |
| Language of cataloging |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827 |
| Item number |
.S62 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/042 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Social communication in advertising : |
| Remainder of title |
consumption in the mediated marketplace / |
| Statement of responsibility, etc. |
William Leiss ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. / |
| Remainder of edition statement |
revised by Jacqueline Botterill. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 683 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition entered under William Leiss as author. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 637-659) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
3529 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leiss, William, |
| Dates associated with a name |
1939- |
| 9 (RLIN) |
3530 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Botterill, Jackie. |
| 9 (RLIN) |
3531 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip056/2005001364.html">http://www.loc.gov/catdir/toc/ecip056/2005001364.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0647/2005001364-d.html">http://www.loc.gov/catdir/enhancements/fy0647/2005001364-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |