Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2007Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780071106689Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/3420973 LOC classification: HF5415.33 | H38 2007 CIRCItem type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.33.H38 2007 CIRC (Browse shelf(Opens below)) | 10-0170 | Available | Reserve | 28613 |
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Includes bibliographical references and indexes.
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