Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 5th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN: 0130872180Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W45 2000Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5823.W45 2000 CIRC (Browse shelf(Opens below)) | D-06-0011 | Available | Circulation | 26233 |
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HF5823.F54 2013 CIRC Advertising : | HF5823 .H32 2015 CIRC Advertising & promotion / | HF5823.M67 2012 CIRC Advertising & IMC : | HF5823.W45 2000 CIRC Advertising : | HF5825.C34 2008 CIRC Perfect phrases for sales and marketing copy : | HF5825.S94 2008 REF Hey, whipple, squeeze this : | HF 5826.5 H36 2018 CIRC Advertising and media research / |
Includes bibliographical references and index.
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