The Future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy.
Material type: TextPublication details: Boston, Massachusetts : Harvard Business School Press, c2004Description: xiii, 257 p. : ill. ; 24 cmISBN: 1578519535 (Hb.)Subject(s): Competition | Customer relations | Customer services | Strategic planning | Economic value added | Success in businessLOC classification: HD41 | .P72 2004Item type | Home library | Call number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HD41.P72 2004 CIRC (Browse shelf(Opens below)) | Available | Circulation | 32149 |
Includes bibliographical references and index.
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