Consumer and sensory evaluation techniques : how to sense successful products / by Cecilia Y. Saint-Denis.
Material type:
TextPublication details: Hoboken, New Jersey : John Wiley & Sons, 2018Description: xiv, 190 pages ; 23 cmISBN: 9781119405542 Pbk, Bp.Subject(s): Sensory evaluation | New products -- Evaluation | Marketing researchLOC classification: TA 418.5 D25 2018 CAFSD RC
Contents:
The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting.
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MMSU College of Agriculture, Food and Sustainable Development | TA 418.5 D25 2018 CAFSD RC (Browse shelf(Opens below)) | Available | 37509 |
Includes bibliographical references and index.
The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting.
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