Marketing research / Donald R. Cooper, Pamela S. Schindler.
Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2006Description: xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.)ISBN: 0072837861 (alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .C66 2006 CIRCItem type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5412.2.C66 2006 CIRC (Browse shelf(Opens below)) | 10-0627 | Available | Reserve | 29106 |
Includes bibliographical references (p. 726-749) and indexes.
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