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Strategic marketing / David W. Cravens.

by Cravens, David W.

Series: (The Irwin series in marketing)Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Illinois : Irwin, 1987Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.135.C72 1987 CIRC.

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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C, 1943-.

Series: (The Irwin series in marketing)Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Homewood, Illinois : Irwin, 1987Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.E53 1987 CIRC.

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