Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry.
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TextPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc., 2023Description: xv, 266 pages : illustrations ; 24 cmISBN: 9781119835202 Hb. Bp.Subject(s): Marketing -- Management | Organizational change | Decision making | Strategic planning | Creativity in businessLOC classification: HF 5415.13 E58 2023 CASAT
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MMSU College of Aquatic Sciences and Applied Technology | Circulation | HF 5415.13 E58 2023 CASAT (Browse shelf(Opens below)) | Available | 41679 |
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| HD 9450.5 F57 2021 CASAT Fisheries and aquaculture economics / | HD 9450.5 P87 2021 c.2 CASAT Aquaculture production economics / | HD 9450.5 P87 2021 CASAT Aquaculture production economics / | HF 5415.13 E58 2023 CASAT Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability / | HF 5416.5 S35 2023 CASAT Pricing strategies : harvesting product value / | HF 5718 A77 2024 CASAT Basic communication skills / | HQ 1161 B87 2023 CASAT Women across cultures : a global perspective / |
Includes index.
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