Mariano Marcos State University

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Complete MBA for dummies / by Kathleen Allen and Peter Economy.

Contributor(s): Economy, PeterMaterial type: TextTextSeries: --For dummiesPublication details: Hoboken, N.J. : Wiley, c2008Edition: 2nd editionDescription: xviii, 414 pages : illustration ; 24 cmISBN: 9780470194294 Subject(s): Industrial management | Information technology -- Management | Master of business administration degree | Business educationLOC classification: HD31 | .A4118 2008
Contents:
The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens.
Summary: This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.
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Holdings
Item type Home library Shelving location Call number Status Date due Barcode
Books Books MMSU Main Library
American Corner H31 A4118 2008 AC (Browse shelf(Opens below)) Available 6039-AC

Previous ed.: Foster City, Calif.: IDG, 2000.

Includes index.

The new, improved world of business -- Managing a business in the New World -- Money : what you don't know will hurt you -- Marketing in the New World -- Other important stuff -- The part of tens.

This practical, plain-English guide covers all the basics of a top-notch MBA program, helping readers navigate today's most innovative business strategies in manufacturing, marketing, selling, and advertising. Covers management, entrepreneurship, strategic planning and the latest techniques for motivating employees, building global partnerships, and managing risk.

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