Advertising & IMC : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells.

By: Moriarty, SandraContributor(s): Mitchell, Nancy | Wells, WilliamMaterial type: TextTextPublication details: Boston : Pearson, c2012Edition: 9th ed., global editionDescription: 685 p. : ill. ; 28 cmISBN: 9780273752929Subject(s): AdvertisingLOC classification: HF 5823 M67 2012 CIRC
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Item type Home library Shelving location Call number Status Date due Barcode
Books Books MMSU Main Library
Circulation HF 5823 M67 2012 CIRC (Browse shelf(Opens below)) Available 30062

Includes bibliographical references and index.

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