Advertising & IMC : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells.
Material type: TextPublication details: Boston : Pearson, c2012Edition: 9th ed., global editionDescription: 685 p. : ill. ; 28 cmISBN: 9780273752929Subject(s): AdvertisingLOC classification: HF 5823 M67 2012 CIRCItem type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Books | MMSU Main Library | Circulation | HF 5823 M67 2012 CIRC (Browse shelf(Opens below)) | Available | 30062 |
Includes bibliographical references and index.
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