Marketing communications in tourism and hospitality : concepts, strategies and cases. -- Scott, McCabe.
Publication details: Amsterdam : Elsevier, c2009Description: xx, 300 p. ; 25 cmISBN: 9780750682770Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- Cases | Tourism -- Marketing -- Cases | Communication in marketing -- CasesLOC classification: TX911.3.M3 | M32 2009 CIRCItem type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | TX911.3.M3 M32 2009 CIRC (Browse shelf(Opens below)) | 10-0051 | Available | Reserve | 28493 |
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TX 911.3 M3 H39 2020 CIRC Hotel operations management / | TX911.3.M3K67 2010 CIRC Marketing for hospitality and tourism / | TX911.3.M3 K85 2010 CIRC Marketing of hospitality and tourism industry / | TX911.3.M3 M32 2009 CIRC Marketing communications in tourism and hospitality : | TX911.3.M3 M67 2010 CIRC Marketing for the hospitality and travel industry / | TX 911.3.M3 S47 2020 F Marketing for tourism and hospitality / | TX911.3.M45 M32 2009 CIRC Fundamentals of menu planning / |
Includes bibliographical references and index.
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